Sales coaching an emerging challenge

Consumer habits might have dramatically changed over the past five years, but Richard Ruff says that most businesses have not adapted their selling techniques to cater for the new consumer.

There appears to be little doubt that people are changing how they shop, what they buy, how they buy and how much they are willing to pay for items.

In regards to how people buy, a contradiction has emerged that deserves a place on the sales coaching p...

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