How to 'disarm' difficult jewellery customers

The difficult customer is a common excuse for jewellery store staff who struggle to sell but there are ways to turn all customers into sales. Leonard Zell reports.

A difficult customer is the rare exception, not the rule. Furthermore, it’s what salespeople unknowingly do that can set off their customers and put them in a negative mood.

Salespeople are sometimes guilty of prejudging their customers, not awar...

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