Rules of customer engagement

The right and wrong ways to engage a customer can determine if a sale will happen before it even begins. Doug Fleener presents three steps sure to help jewellery salespeople go to the next level.

One of the differences between average and extraordinary retail staff members is the ability to comfortably and effectively engage the customer. I’m not talking about the staff member who walks up to a customer and asks how they can help. I&rsqu...

Subscription required. This story is only available to Paid Subscribers.

WHY SUBSCRIBE AND WHAT'S IN IT FOR YOU?

By subscribing you can read the complete story and gain FULL access to the entire website which includes a wide range of valuable business information and stories.

We have two types of stories; General Information (free to read) and Business Knowledge (subscriber only).

Our Business Knowledge articles will help you;

• Increase sales
• Outsmart your competitors
• Find new products and ideas
• Better understand customers and trends
• Increase your management and sales skills

In addition, Subscribers have easy access to many years of archived stories, data and industry information. Instead of spending countless hours trying to locate valuable Business Knowledge, Jeweller will empower you to make more informed decisions more quickly.