As part of the initiative, the Auckland-based supplier will release a range of branded cabinetry, fixtures, fittings, lighting and imagery.
Kagi’s business model until now has been “traditional” in that it has offered product along with point of sale material, and the move to include such options like “shop within shop” is the next stage in its expansion.
General manager Richard Fleming said that Kagi currently has more than 300 stockists across New Zealand and Australia so it’s an ideal time for the business to provide new retail options for jewellers.
“Kagi has been operating successfully in New Zealand for eight years and the Australian market for just on three years,” he said.
“It’s now time to call out the Kagi brand in-store with more than just great merchandising and products. Kagi have developed a range of in-store fixtures and fittings to enable scalability in the retail model; from stand-alone branded cabinets to ‘shop within shop’ to ‘mall kiosk’ options, all based on recent successful testing.”
Fleming confirmed the in-store fixtures and fittings, along with the various retail models, would be made available to new and existing stockists in Australia and New Zealand. He added that the brand would be introducing digital and motion merchandising solutions over the next 12 months.
Kagi also will be holding a competition for retailers at the JAA International Jewellery Fair, which takes place in Sydney from Sunday 31 August to Tuesday 2 September.
Trade show visitors will be given the chance to “Spin & Win” on a roulette wheel situated at the supplier’s stand. A number of prizes will be on offer, including a luxury weekend getaway valued at $1,200.
Kagi – founded by Kat Gee in 2005 – specialises in pearl, gemstones and stainless steel jewellery. Many pieces feature interchangeable elements such as pendants, links and gemstone inserts.
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