How to make a killer FAQ web page

All retailing websites have a FAQ section but not all FAQ sections are effective. Kelly Atkinson discusses the correct purpose and execution of this online customer-service initiative.

A Frequently Asked Questions (FAQ) page is one of the most misunderstood web pages around. Too often consumers browsing web pages in search of information find themselves staring down a wall of text when all they want to know is whether they can pay b...

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