Lift sales using gifts with purchase

There is no shortage of ways to leverage gift with purchase campaigns to ensure stores are receiving adequate returns on their promotional spend. DOUG FLEENER discusses how.

A gift with purchase (GWP) is a great way to promote products and drive incremental sales without the need to discount ticket prices.

The most common GWP promotions are as follows:

• Buy a product and get an additional gift at no charge;
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