Leveraging the power of hashtags

It’s time to talk hashtags. HARSH AJMERA discusses what they are and how businesses can use them to strengthen their social media activity and customer engagement.

Do you use hashtags on social media? You know, those words and phrases with no spaces that are prefixed with the ‘#’ character.

While hashtags might have originated as a way to organise messages on Twitter, their value has proven to extend...

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