Astute jewellers know that success in the modern-day retail environment requires more than simply stocking product.
Consumers often prefer branded products that represent certain emotions, images and lifestyles.
High-profile overseas companies undoubtedly have this branding formula down pat but one should never underestimate the prowess and flair of suppliers from the land Down Under.
Jeweller’s bumper 28-page Australian Brands supplement takes a comprehensive look at how retailers can forge ahead in this competitive environment by leveraging the power of Aussie brands.
But who are they and what makes them Australian? How can Aussie brands offer retailers a point of difference from the big international players? All is revealed in March Jeweller.
This month’s issue also includes an exclusive preview of the hottest new products set to launch at the JAA Australian Jewellery Fair at the Gold Coast.
What’s more, jewellery valuer Megan Austin sets the record straight on a number of valuation myths. Jewellery valuation is often a hotly contested topic fuelled by many misunderstandings, so this is something readers won’t want to miss.
There's a whole lot more in March Jeweller, including plenty of useful advice that could help to improve sales and profitability.
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This month's issue
In an era of increasing globalisation, and where borders are irrelevant, ‘brand’ has become paramount. Business has changed; these days anyone can make a product but brands can make you feel better. Read more.
International brands are hungry for expansion and Australian businesses are facing relentless competition at both the retail and supply levels. COLEBY NICHOLSON explores ways to shore up the defence lines. Read more.
Retailers who decide to stock brands must do more than put product on a shelf. COLEBY NICHOLSON chats with suppliers about how best to leverage branded jewellery. Read more.
As international jewellery brands jostle for market share in Australia, many local suppliers have lifted their game to compete head-on. COLEBY NICHOLSON reports.Read more.
Jewellery valuation can be a fascinating profession and one that benefits jewellers and consumers alike; however, there’s still misunderstanding in the industry. MEGAN AUSTIN separates some common valuation myths from reality. Read more.
Retailers who employ assortment optimisation must make sure they do not drive away their best customers when cutting out stock lines. GRAEME MCVIE shares his tips for successful stock management. Read more.
For small businesses that often struggle to achieve financial goals set by management, employee recognition ideas can be a faraway thought. PAUL KEIJZER discusses how to reward staff without breaking the bank. Read more.
Elementary to most but practiced by few, customer service remains an enigma. Businesses looking to improve in this area should forget about exceeding expectations until they’ve learnt to meet them. SHEP HYKEN reports. Read more.
Who needs social media, right? What a headache. RON JOHNSON discusses innovative ways in which retailers can rid themselves of social media forever. Read more.
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery … that is until now. Read more.
I started my apprenticeship as a jeweller at the beginning of 2012. I have always loved creative art forms such as painting, ceramics and woodwork, and I fell in love with the trade of jewellery as soon as I sat at a bench and began hand-making unique pieces. Read more.
Pink transparent gemstones appeal to a wide range of tastes and also come in a wide range of forms. From lavender to hot pink, what could they be? MEGAN AUSTIN sets out to investigate. Read more.
I started my apprenticeship as a jeweller at the beginning of 2012. I have always loved creative art forms such as painting, ceramics and woodwork, and I fell in love with the trade of jewellery as soon as I sat at a bench and began hand-making unique pieces. Read more.
Pink transparent gemstones appeal to a wide range of