Your customers are changing, are you?

Traditional retailers have an advantage over internet-only stores, says MARK MCGEACHEN, provided they embrace technology in similar ways to their customers.

For years pundits have been predicting the demise of traditional bricks-and-mortar retailing. It was going to come to an end and shopping centres were going to empty out as consumers shifted to online shopping.

That might’ve been true if the only...

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