Should you list prices on your website?

The decision to put prices on your website is a strategic one. KARYN GREENSTREET says on the one hand, it can leave retailers feeling vulnerable but, on the other hand, pricing can provide invaluable information to prospective customers.

Studies have shown that consumers want to see the prices of products and services – even a price range is sufficient – but there remain business owners, especially small retailers, who still prefer not to include pricing on their website....

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