Dior sure knows how to create hype for the launch of a new jewellery range. The French fashion house has unveiled an animated short film series – otherwise known as a swanky advertisement – ahead of the release of its latest collection, Rose des Vents. The campaign centres on the four gemstones used in the jewellery line and is already making headlines for its ingenuity.
Meanwhile, jewellery designer Jennifer Fisher discusses why a laid-back twist on fine jewellery and having an eye for what women really want is contributing to her success. With Rihanna, Uma Thurman and Prince among those who have worn her pieces, she is probably onto something.
interesting jewellery news
the a-may-zing emerald
Best of business
Best of jeweller
THIS WEEK'S SPONSOR: Najo
Weekend Reading is brought to you by Najo. Specialising in sterling silver jewellery, Najo strives to be an industry leader by focusing on innovative design and excellent quality. Its product offering comprises a core range of classic sterling silver designs as well as themed releases of approximately 300 pieces featuring new design directions, materials and inspiration.