The changing face of marketing

As the Millennial demographic begins shaping their own purchasing decisions, Shelly Kramer says marketers and retailers must ensure they are connecting with this new wave of shoppers.

Since the earliest days of advertising, marketers have recognised the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all had their day in the sun but now...

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