The Danish supplier, which launched in Australia in February this year, has announced that Paul Moonga will assume the role of CEO – a position that was formerly held by Endless founder Jesper Nielsen.
It was said that Moonga’s previous experience consisted of international business development within the telecommunications sector as well as the operation of a number of fashion-based franchises.
“[Moonga’s appointment] will both strengthen the structure in senior management and our day-to-day business,” Nielsen commented.
“At the same time it gives me the opportunity to focus even more of my resources on the overall development of the Endless brand and our product categories, on optimising our global sales and partner relations, as well as on the continued expansion of the Endless Jewelry footprint worldwide.”
Nielsen will reportedly continue to develop the jewellery brand under the title of ‘founder’.
When announcing Moonga’s appointment, Nielsen added that Endless’ shareholders had decided to “execute a significant capital injection”, which he said would allow for continued business expansion and further improvement of global supply chain operations.
The news follows an announcement in May that Endless would be doubling its jewellery production capacity after partnering with another bracelet manufacturer. It was said that the new alliance would help the supplier meet demand and improve delivery times.
Endless launched in 2013 and has since entered 21 markets worldwide. The supplier currently has about 3,500 retail stockists across Europe, the US and Australia.
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