Google ‘buy’: retail boon or devil’s bargain?

Google has announced plans to include a ‘buy’ button on sponsored search results, allowing consumers to purchase directly through the search engine giant with one click. CHRIS HORTON examines what this means for jewellery retailers.

Google meets Amazon – an interesting concept in theory and one that may become stark reality soon enough. In a much-anticipated move, Google is preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices.

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