The launch of the Wings of Love range marks Kagi’s partnership with Look Good Feel Better Australasia, an organisation that provides free workshops to help people with cancer combat the ongoing effects of treatment.
Symbolising “personal transformation, growth and the ability to go through important changes with lightness and grace”, the new collection includes a butterfly pendant set with an amethyst-coloured crystal and more than 200 cubic zirconia.
The pendant, which doubles as a brooch, retails for $169, with $25 of each sale contributed towards the charity. A smaller-sized version of the pendant is also available for $129, with $15 of all proceeds donated.
“We are thrilled to be able to support such a worthwhile charity, and I hope that together we will be able to raise well needed funds for this deserving charity,” Kagi founder and creative director Kat Gee said.
“We admire the work that [Look Good Feel Better] do as it touches so many women affected by cancer and makes such a difference to how those women feel.”
Successful fundraising
This is not the first charitable venture the jewellery supplier has undertaken. In March this year, Kagi released the Hope Acorn Drops collection to raise funds for the New Zealand-based Child Cancer Foundation and Kids with Cancer Australia.
Gee said the range – which includes a pendant and earrings featuring aqua blue glass and white cubic zirconia – was performing “extremely well” and had sold out within the first few weeks of being released.
“We have raised over $18,500 since the March launch [of the Hope Acorn Drops collection] and it is now becoming a permanent fixture in our range,” she said, adding that she was considering expanding the collection in the lead-up to Christmas.
“Supporting charities is a hugely rewarding and important part of what we do at Kagi,” Gee continued. “We love being able to give back and give support to those who need it. We are also thrilled with the support of our retailers who have all really gotten behind these charities.”
From 7 July 2015, the Wings of Love collection will join the Hope Acorn Drops range in all Kagi retail stockists across Australia and New Zealand, as well as online.
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