Bricks and orders: reinventing the store

A picture may be worth a thousand words but is it worth paying full price? To dazzle shoppers with experiences that transcend transactions and venture into fascination, BRYAN PEARSON says more manufacturers and online retailers are opening physical stores.

In the past year several prolific brands have opened stores in the US in an effort to express the brand in a physical setting – Birchbox, Rent the Runway, Bauer Hockey and Amazon are just a few.

The goal is to increase sales revenue not only thro...

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