Great ways to ruin a brainstorm

Brainstorming remains an effective way to encourage group participation and drive ideas that solve difficult problems but there are right and wrong ways to conduct brainstorm meetings. PAUL SLOANE reports.

Retailers should always be looking for new ideas and one of the best ways to do this is in a brainstorm meeting. Brainstorm meetings are quick, easy and effective; however, many business owners and managers have become frustrated, saying they are old...

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