Improve sales by improving your emails! Here’s how

Email marketing may be ‘free’ but that doesn’t mean retailers should send emails whenever they feel like it. BOB PHIBBS discusses seven ways to ensure a campaign hits the mark and increases sales.

Many years ago I used to get a series of direct-mail postcards from a local stationery store. Each month the retailer would feature one product I might need in my business. It was a calculated strategy to touch their customers 12 times a year. While d...

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