Are your sales staff truly ‘engaged’ with customers?

Managers who invest in ensuring their salespeople feel engaged will unlock increased performance and loyalty. RYAN ESTIS discusses how to create a working culture of engagement.

I recently partnered with analytics firm Modern Survey on a new employee engagement study. The research found that salespeople are much more engaged than non-sales employees.

However, while sales staff are more engaged than non-sales staff, they’...

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