Customer satisfaction isn't loyalty

Customer satisfaction and customer loyalty do not mean the same thing, yet these terms are often used interchangeably. LISA MASIELLO explains why they should be treated differently.

Customer satisfaction is a customer’s perceived satisfaction or happiness with a company based on their overall experience with the business’ products and services, the way they’re treated by employees and any other interactions they...

Subscription required. This story is only available to Paid Subscribers.

WHY SUBSCRIBE AND WHAT'S IN IT FOR YOU?

By subscribing you can read the complete story and gain FULL access to the entire website which includes a wide range of valuable business information and stories.

We have two types of stories; General Information (free to read) and Business Knowledge (subscriber only).

Our Business Knowledge articles will help you;

• Increase sales
• Outsmart your competitors
• Find new products and ideas
• Better understand customers and trends
• Increase your management and sales skills

In addition, Subscribers have easy access to many years of archived stories, data and industry information. Instead of spending countless hours trying to locate valuable Business Knowledge, Jeweller will empower you to make more informed decisions more quickly.