Is email marketing dead?

In an era where communicating with customers via email has become ubiquitous, KARYN GREENSTART asks whether retailers should still incorporate the strategy into their marketing plans.

I subscribe to more than 20 email newsletters but there are only three I read faithfully each time they arrive in my inbox.
This poses an interesting conundrum.

One could say email newsletters are dead because I don’t read 85 per cent of those tha...

Subscription required. This story is only available to Paid Subscribers.

WHY SUBSCRIBE AND WHAT'S IN IT FOR YOU?

By subscribing you can read the complete story and gain FULL access to the entire website which includes a wide range of valuable business information and stories.

We have two types of stories; General Information (free to read) and Business Knowledge (subscriber only).

Our Business Knowledge articles will help you;

• Increase sales
• Outsmart your competitors
• Find new products and ideas
• Better understand customers and trends
• Increase your management and sales skills

In addition, Subscribers have easy access to many years of archived stories, data and industry information. Instead of spending countless hours trying to locate valuable Business Knowledge, Jeweller will empower you to make more informed decisions more quickly.