Loyalty: the start and end game of retail marketing

Staff training is critical to a retailer’s marketing strategy and definitely requires more than a one-off session. BOB PHIBBS reports it’s a constantly evolving process of reminders and directional coaching.

Retail salespeople are the public face of the business – the front line of customer relations. They define the company for everyone they encounter and their training determines how a retailer is viewed.

The limits of these instructional programs...

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