The rise of jewellery ‘customisers’

From customising a pair of Nike trainers to printing a name on a Nutella jar, it seems just about anything can be given a personal touch.

Jeweller’s February issue investigates the spread of personalised product and how jewellers can deal with the mounting competition from not only the jewellery industry but also other discretionary goods categories.

The hustle and bustle of the festive season is over, which means it’s the perfect time for retail owners to sit down and look at how their businesses are running. We have an easy step-by-step guide to show readers how.

Speaking of the New Year, why not also take this opportunity to review store presentation? Rich Kizer and Georganne Bender offer the ultimate advice for increasing shelf esteem in 2016.

There’s a whole lot more in Australia and New Zealand’s Number #1 jewellery industry magazine, including an article on common blind spots that kill business growth, the unseen effects of poor management and what jewellers can learn from The Walt Disney Company.

February Jeweller is a full issue – something we hope is representative of the year ahead for the industry. See below for more details.

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JEWELLER'S  FEBRUARY ISSUE

FEATURES HAVE YOU MET THE JEWELLERY 'CUSTOMISER'? From customising a pair of Nike trainers to printing a name on a Nutella jar, just about anything can be given a personal touch. EMILY MOBBS explores why consumers crave personalisation and how businesses are adapting. Read more.     HOTTEST 2016 PEARL JEWELLERY TRENDS Pearl jewellery is making waves amongst fashion circles with designers and consumers embracing modern ways to wear the gem. EMILY MOBBS discovers what’s hot in pearl jewellery this season. Read more.     INCREASE YOUR JEWELLERY SHELF ESTEEM Now that Christmas and the New Year sales period is over, it’s the perfect time to revise store presentation for the coming season. RICH KIZER and GEORGANNE BENDER report. Read more.     TOP JEWELLER TIPS FOR CONQUERING 2016 With the hustle and bustle of the festive season over for another year, DAVID BROWN says smart retailers will take the opportunity now to review what went well and what could have gone better. Read more.

Business Features WORD-OF-MOUTH ISN'T WHAT IT USED TO BE In an ever-evolving retail landscape, businesses need to re-think how their reputations are formed. SUE COCKBURN discusses why word-of-mouth promotion is changing and the importance for retailers to adapt. Read more.     BLIND SPOTS THAT KILL BUSINESS GROWTH The things that retailers don’t do can play an important role in increasing sales and improving their businesses. IAN ALTMAN reports on how to identify and avoid potential pitfalls. Read more.     INSPIRE YOUR STAFF AND REAP THE BENEFITS Good management will drive teams to lofty heights but poor management will leave staff feeling uninspired. DOUG FLEENER discusses some behaviour to avoid when it comes to staff. Read more.     WALT DISNEY'S LESSONS FOR JEWELLERS Customer experience is crucial in today’s consumer-centric environment. CHRIS PETERSEN discusses the ingredients that make for strong experiences and what retailers can learn from the entertainment industry. Read more.   TOP SOCIAL MEDIA FAUX PAS TO AVOID Social media can be a time-consuming and thankless task but only for business owners that don’t take the time to investigate why. MANDY EDWARDS discusses how to get more out of social media in 2016. Read more.

THE MONTHLY REGULARS SOAPBOX: STOP FEEDING THE THIEVES TONY PETERS wants shopping centre landlords to stop encouraging jewellery thefts. Read more.     MY BENCH: JEFF CROSS While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.     AUSSIE GEMSTONES: ZIRCON Zircon is the oldest mineral on earth and Australia boasts the oldest deposits dating back more than 4.4 billion years. MEGAN AUSTIN reports. Read more.

READ IT ALL IN JEWELLER'S FEBRUARY ISSUE. OUT NOW! Did you need full access to read all the stories? From only 26c a day you can access 10 years worth of content in Jeweller's Business Library. Click here to subscribe.