Jewellery choice: How much is too much?

Consumers have more options to choose from than ever before so why do they choose one store or piece of jewellery over another? ANGELA TUFVESSON looks into the psychology of shopping.

From upgrading an iPhone every two years to taking an annual overseas holiday and even undergoing cosmetic procedures to slow the ageing process, consumers have a virtually limitless array of products and experiences at which to direct their disposabl...

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