Your retail statistics are hiding the truth

The retail industry is a master of using statistics to show that things are going well but statistics can only plaster over so many cracks. GRAHAM JONES reports.

The retail industry is fond of statistics. ‘Same-store’ sales are up; growth has risen ‘year on year’; consumers spent more this month than last month. Yet statistics can be misleading. Retailers know this and love quoting stat...

Subscription required. This story is only available to Paid Subscribers.

WHY SUBSCRIBE AND WHAT'S IN IT FOR YOU?

By subscribing you can read the complete story and gain FULL access to the entire website which includes a wide range of valuable business information and stories.

We have two types of stories; General Information (free to read) and Business Knowledge (subscriber only).

Our Business Knowledge articles will help you;

• Increase sales
• Outsmart your competitors
• Find new products and ideas
• Better understand customers and trends
• Increase your management and sales skills

In addition, Subscribers have easy access to many years of archived stories, data and industry information. Instead of spending countless hours trying to locate valuable Business Knowledge, Jeweller will empower you to make more informed decisions more quickly.