Is jewellery strategic pricing dead?

How competitive is your pricing? Do you match your competitors? Given the accessibility of pricing information today, is it possible to price strategically? DALE FURTWENGLER reports.

Here’s a quick way to tell whether you’re pricing strategically:

When you create a new offering, do you establish one price or a series of prices?
When you change your prices, is it typically your initiative or a reaction to your competitor...
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