Gain repeat sales from last impressions: How to create return customers

Where does retail marketing start? No, not from a website, a telephone call or a coupon. BOB PHIBBS believes the best marketing begins when staff show how much they care at the end of a sale.

I work with a wide range of retailers and even with businesses that service retailers. I once advised a visual marketing business that specialised in retail display windows to leave a bouquet of flowers on the table after they had finished their work....

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