Product returns: turn problem into possibility

Dealing with customers who return their purchases isn’t fun for retailers; however, when handled properly, they can minimise returns or even capitalise upon them. FRANCESCA NICASIO reports.

Product returns can create headaches for retailers but there are various strategies that can help to ease this pain. The best way to avoid returns is to prevent them from happening in the first place. Taking certain steps to prevent shoppers from buyi...

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