Use stock to bust barriers and engage more customers

The best way to break down any barriers that exist between sales staff and shoppers is to use product. After all, as BOB PHIBBS says, product is why consumers are in your store to begin with.

There can sometimes be a barrier that exists between staff and customers. It’s important to bust through that barrier in order to demonstrate the value a good staff member adds to any in-store purchasing experience.

Before dealing with ways to us...

Subscription required. This story is only available to Paid Subscribers.

WHY SUBSCRIBE AND WHAT'S IN IT FOR YOU?

By subscribing you can read the complete story and gain FULL access to the entire website which includes a wide range of valuable business information and stories.

We have two types of stories; General Information (free to read) and Business Knowledge (subscriber only).

Our Business Knowledge articles will help you;

• Increase sales
• Outsmart your competitors
• Find new products and ideas
• Better understand customers and trends
• Increase your management and sales skills

In addition, Subscribers have easy access to many years of archived stories, data and industry information. Instead of spending countless hours trying to locate valuable Business Knowledge, Jeweller will empower you to make more informed decisions more quickly.