Are your customers hesitating before buying?

Objections are a natural part of the sales process and staff who know how to recognise them have a greater chance of turning them into sales. THOMAS YOUNG offers tips for managing hesitations.

It’s not unusual for sales staff to encounter customers who express concerns or hesitations about buying jewellery. There can be many reasons for the indecision but, generally speaking, staff should treat this situation as a sales ‘objecti...

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