Easy as Gen X,Y,Z: how to market jewellery to all generations

No two consumers are alike; they come with different ages, genders, preferences and lifestyles. As such, MEGAN BREINIG states that a one-size-fits-all marketing approach is just not going to cut it.

Understanding the needs of each generation’s shoppers and effectively communicating with them has become increasingly challenging for marketers.

Today’s jewellery customers are spread across three key demographics:

• Millennials –...

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