Break your jewellery discounting habit now

The easiest strategy in retail is to slash prices even when it undermines business and store values. DALE FURTWENGLER discusses why discounting is still such a hard habit to break.

The allure of low prices for retailers never ceases to amaze. Just last month, a recent (ironic) email from a marketing agency offered examples of how home furnishing store Pottery Barn was able to get prices four to eight times higher than Walmart.

Th...

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