Sell more by saying ‘I don’t’

Businesses love to say “I do”. In fact, the entire customer engagement market is built on that one statement; however, JEREMY MILLER believes jewellers should actually be saying the opposite if they want to succeed.

Believe it or not but “I don’t” is one of the most powerful behaviour-changing phrases in a retailer’s vocabulary.

In a study published in the Journal of Consumer Research, researchers found the phrase “I don’t&rdquo...

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