Jeweller’s November issue, which has now been mailed, features a special 11-page report on coloured diamond market trends and how jewellery retailers can use these stones to create their own niches.
Our latest issue also places the spotlight on men’s jewellery with an article exploring why the modern man is forging a new identity and creating opportunities for jewellers in the process.
Who would have thought the phrase ‘I don’t’ could be good for business? According to Jeremy Miller, retailers should be embracing the power of ‘I don’t’ if they want to succeed.
There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.
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| JEWELLER'S NOVEMBER ISSUE |
FEATURES MEN'S JEWELLERY: FORGING A NEW IDENTITY
Jewellery has rarely been seen as a male domain but times are changing. ANGELA TUFVESSON explains why men’s jewellery is no longer restricted to watches, wedding rings and cufflinks. Read more. GAIN A SELLING EDGE WITH COLOURED DIAMONDS
Coloured diamonds are hot property and offering jewellery retailers a way to stand out from the crowd. EMILY MOBBS reports. Read more. LUXURY MAKES WAY FOR MID-RANGE AT WORLD’S LARGEST WATCH FAIR
The mounting global pressures impacting the horology industry were evident at the world’s largest watch and clock fair. MARTIN FOSTER reviews movements and trends from the event. Read more. |
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Business FeaturesWHAT JEWELLERS CAN LEARN FROM GOLDILOCKS
When it comes to selling, there are certain behaviours that can stop sales before the process even begins. DOUG FLEENER discusses how staff can ensure they’re establishing the right in-store environment to promote purchasing. Read more. YOUR SALES STAFF ARE TALKING TOO MUCH
In sales, there’s a time to talk and a time to listen. BRIAN JEFFREY says selling can improve when staff stop talking because when it comes to this industry, the gift of the gab isn’t so much a gift as it is a sin. Read more. FORGET THE PRICE AND MAKE BUYING POSITIVE
Forget price. Creating a positive buying experience is the best way to not only keep customers coming back for more but also attract new business. SUE BARRETT reports. Read more. DON'T BE FOOLED BY PINTREST MYTHS
Pinterest operates differently to other social media platforms and, as MELISSA MEGGINSON states, understanding these differences is crucial to maximising impact on this powerful ideas platform. Read more. |
THE MONTHLY REGULARSSOAPBOX: AUSSIE THROUGH AND THROUGH
JOHN MILLER'S mantra is make it better, make it Aussie. Read more. MY BENCH: VICK NACKASHIAN
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more. ART NOUVEAU JEWELLERY: INVESTIGATING ORIGINS
Art Nouveau is evident today in pieces that date back more than a century and also in ephemera from the ‘hippy’ days of the 1960s. In Part 1 of this look at Art Nouveau, KATHRYN WYATT investigates the origins of this defining movement. Read more. |
READ IT ALL IN JEWELLER'S NOVEMBER ISSUE. OUT NOW!
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