How to turn bad reviews into good business

In the internet age, just one bad review can damage sales but what if negative criticism could also be good for business? LEWIS DYSON investigates.

It may be a cliché to say, “You can’t please everyone” but it’s also true. No matter how hard a retailer tries, there will always be that one customer who has an unenjoyable or bad shopping experience. Nevertheless, reta...

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