Don’t neglect the obvious! It’s impacting sales

The science of selling isn’t particularly deep and often the answer to improving sales is easier to find than jewellers might think. BOB PHIBBS sheds light on some obvious but often neglected areas.

When putting myself through university, one of my first jobs was in retail sales at a large department store. I was trained on how to use the POS system, perform transfers from one store to another and various other tasks; however, teaching me h...

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