Five ways to turn customer frowns upside down

A bad review can harm a business’ reputation and drive away customers. STEPHANIE O’BRIEN outlines ways that businesses can manage stressful situations and help avoid damaging feedback.

Few things are as stressful for a business owner or salesperson as an angry customer and irate exchanges can make it challenging to keep emotions calm and conversations constructive.

The ways in which these moments are handled are critical to a busines...

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