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Jewellery is again expected to be a popular gift choice at Mother's Day in 2017. Image courtesy: Thomas Sabo
Jewellery is again expected to be a popular gift choice at Mother's Day in 2017. Image courtesy: Thomas Sabo

Time to trade this Mother’s Day

With Mother’s Day less than two weeks away, jewellery retailers would do well to revise their strategies for capitalising on sales and edging out the competition.

According to National Retail Association (NRA) CEO Dominique Lamb, strong results are predicted this Mother’s Day.

“Every year we see a solid increase in retail spending for Mother’s Day, and this year will be no different with an expected $1.56 billion spend for 2017. Of course, one of the top areas for spending is in the jewellery sector,” Lamb said.

“While the most popular gifts of flowers, jewellery and homewares are again on track to lead the charge, retailers are really upping the ante when it comes to their advertising, social media and visual merchandising in order to tailor these offerings to modern women – shying away from outdated and old-fashioned displays, and opting for more on-tend, edgy visuals and fun campaigns,” she added.

Competition amongst retail sectors is high at Mother’s Day but the jewellery industry traditionally performs well. The NRA, for example, estimated that jewellery sales increased 4.3 per cent to $135.3 million in 2016.

Suppliers and retailers often organise promotions and in-store events to leverage the hype of this emotionally-driven occasion, and this year should be no exception.

Click here for Jeweller’s 2017 guide on how to get those cash registers ringing for Mother’s Day, which this year falls on Sunday 14 May.

 











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