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Silver jewellery soldiers on, despite continuing pressures

Is there a dark cloud on the horizon for silver jewellery? Recently published data on supply and demand for the metal begs the question.

According to the Interim Silver Market Review, which provides a provisional forecast and is conducted by the Thomson Reuters GFMS team on behalf of The Silver Institute, demand for silver jewellery and silverware fell 10.9 per cent to 257.6 million ounces last year.

The good news is that despite ongoing global pressures, the silver jewellery category is buoyant in the local market and offers plenty of sales opportunities for retailers. The May issue of Jeweller  – out now – has the report.

The industry has witnessed a rather ironic turn of events in recent years, with technology advancements helping jewellers to continue the age-old trade. Our latest issue looks at the role that casting and refining plays in this scenario.

Employees who make excuses to hide poor results not only establish a corrosive culture of blame sharing but also inhibit businesses from achieving success. Why is there an overwhelming compulsion in retail to excuse poor or ‘adequate’ performance and what can be done about it?

There’s a whole lot more in Australia and New Zealand’s #1 jewellery industry magazine, including plenty of useful advice that could help to improve sales and profitability. See below for more details.

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JEWELLER'S  MAY ISSUE

FEATURES


WHY SILVER JEWELLERY ISN'T LOSING ITS SHEEN ANYTIME SOON
Global demand for silver jewellery has taken a hit but EMILY MOBBS discovers that the metal continues to soldier on in Australia and New Zealand. Read more.

 

 


CASTING DEVELOPMENTS RUN FULL STEAM AHEAD
In an ironic turn of events, technology advancements are helping jewellers to continue an age-old tradition. EMILY MOBBS reports on the starring role that casting plays in this scenario. Read more.

 

 


A REFINED UPDATE: NEW TRENDS IN METAL REFINING
While the refining sector often plays a ‘behind the scenes’ role in the industry, EMILY MOBBS finds there are several advancements that deserve attention. Read more.

 

 


CUTTING-EDGE DIGITAL LESSONS FOR JEWELLERS
A new study has provided insight into the digital strategies that high-profile jewellery and watch brands are employing to get ahead online. TALIA PAZ discusses the takeaways for independent jewellery retailers. Read more.

Business Features


KEEP HEARING EMPLOYEE EXCUSES? READ THIS
Employees who make excuses to hide poor results not only establish a corrosive culture of blame sharing but also inhibit businesses from achieving success. ELIZABETH BOYD reports. Read more.

 

 


THREE WAYS TO UP-SELL LIKE A PRO
Up-selling is about challenging customer preconceptions and getting them to see the value behind every product you sell. BOB PHIBBS reveals how retailers can achieve this with some simple selling techniques. Read more.

 

 


HOW TO OVERCOME 'PEOPLE' ISSUES IN TWO STEPS
Hiring the right people is only the first step to maximising business performance. MIKE KOTSIS reports that failure to place people within the right roles is where many leaders find themselves in trouble. Read more.

 

 


THERE'S NO SUBSTITUTE FOR A WEBSITE
Social media plays an important role in an online marketing strategy but it’s a mistake for retailers to think it could replace a website. SUE COCKBURN discusses the reasons why websites are key. Read more.

 

 


SOCIAL MEDIA MONITORING MADE EASY
Social media can be overwhelming and monitoring it can be a full-time job if businesses aren’t smart. LILIAN SUE explores the best online management tools to help businesses keep abreast of their social media accounts. Read more.

THE MONTHLY REGULARS


SOAPBOX: ACCEPT CHANGE OR FLOUNDER
MICHAEL TRAN says it's time to embrace change or flounder. Read more.

 

 

 


MY BENCH: DEAN HARRISON
While their artisan skills and creations are often awe-inspiring, bench jewellers are generally hidden away in the backrooms creating fine jewellery... that is until now. Read more.

 

 


UNDERSTANDING INCLUSIONS: PART 4 TANZANITE
Compared to other gemstones, tanzanite is young. JUNE MACKENZIE discusses this popular gemstone that Tiffany & Co brought to market in the 1960s. Read more.


READ IT ALL IN JEWELLER'S MAY ISSUE. OUT NOW!
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