Held in Sydney on 27 June, the brand’s autumn/winter 2017 event was attended by media personalities, fashion ‘influencers’ and consumer lifestyle magazine editors.
Kyly Clarke, Brooke Testoni, Carissa Walford and Georgia May Davis were some of the local celebrities present.
Thomas Sabo Asia Pacific head of sales Lars Schmidt, who is based in Hong Kong, was also in attendance.
Schmidt said Thomas Sabo was undergoing ‘major expansion’ in the Asia Pacific region, adding that Australia was a key market for the brand and it was consequently important for him to be at the event.
“Our Sydney press event provides a unique opportunity to meet the local media and engage with them, to provide inspiration and insight into upcoming jewellery trends plus brand developments,” Schmidt explained. “Also, to seek their valued feedback on our new collections.”
Retail benefits
Phil Edwards, managing director of Thomas Sabo’s local distributor, Duraflex Group Australia (DGA), said he received “very positive” feedback on the autumn/winter 2017 range.
Main themes for the new season collection consist of statement pieces inspired by richly-ornamented, royal Victorian styles; spiritual design statements including mala, bead and mini chakra necklaces; and a continuation of modern graphic designs.
In addition, the 10th anniversary of the Rebel at Heart range is being celebrated with a reinterpretation of iconic and top-selling pieces featuring skulls and crosses.
Edwards added that national launch events offered several benefits for independent retail stockists.
“The key point is brand awareness – generating national exposure for the brand in our local market is critical,” Edwards stated.
“Our launch events are a key element of our marketing strategy, creating further brand awareness to drive demand [which equals] sales in store for independent retailers.”
Retailers will be able to view the ranges during the DGA roadshow-style events, which will be held from 31 July to 2 August in Sydney and 7 to 8 August in Melbourne.
The new collection will also be on display at the International Jewellery Fair at the end of August.
the event
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