Selling to Valentines

Valentine’s Day is one of the key selling periods of the year for jewellery stores. BIANCA MANGION discovers that, to be ahead of the rest, retailers have to understand the male shopper.

Valentine’s Day is the one time of the year when retailers can expect an influx of men, each shopping for that perfect gift for their partner. Attracting these male shoppers and ensuring they chose jewellery as a gift, requires some ground-work...

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