My Store: Caroline Néron

Posted March 01, 2018 |

CAROLINE NÉRON wows their consumers through their centre runway platform with a touch of “Glamour with a bohemian spirit.”

STORe: CAROLINE NÉRON Country: Canada Name: Caroline Néron Position: Founder
When was the renovated space completed? Our flagship store in Laval, Quebec was renovated in April 2015. Who is the target market and how did they influence the store design? Our target market is the young and young at heart. The ever-evolving Millennial consumer’s lifestyle and experience of having visual access and catering to instant gratification through a shopping experience made us realise that our space needed to be not only welcoming but also easy to navigate. With the relationship between store ambience and consumer purchasing in mind, which features in the store encourage sales? We made sure that our store not only had a closed-in showcase that represented our stories and lifestyles correctly but that consumers also had access to our product through the tangible runway in the centre of our store. Consumers can gather to complete their shopping experience through touch and trial as if they were in their own closets, all with the helpful guidance of our sales associates. What is the store design’s ‘wow factor’? Our ‘wow’ factor is obviously our centre runway platform, which exudes the vision of our company, “Glamour with a bohemian spirit.” While fashion can be interpreted in many forms, we wished to provide a full circle experience through our campaigns, products and retail stores to the ever evolving consumer.