Don’t look for new customers!

Want to be counterintuitive? ALLAN KATZ suggests you should stop looking for new customers. Many retailers spend money constantly trying to attract new customers might have more success by concentrating on existing customers.

It’s amazing how many jewellery store owners fail to take advantage of their most important asset – the customer list. Most small business owners are constantly searching for ways to attract new customers, even though it’s been proven that there is...

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