When was the renovated space completed?Hueb’s flagship was completed for the November 2015 opening.
Who is the target market and how did they influence the store design?
The historical copper landmark facade of Hueb fits in with sophistication of Madison Avenue’s clientele. We designed Hueb in keeping the customer’s journey in mind by using a simple elegant signage that created a positive store impression, leading to the customer’s path of discovery to our store. Within the interior, layers of ‘obscure and disclose’ elements attract customers to explore, while reinforcing the idea of the hidden gem, emphasising comfort and relaxation through the seating area design.
With the relationship between store ambience and consumer purchasing in mind, which features in the store encourage sales?
It was designed to shape the store into an experience. The windows play a paramount role – through engaging displays, we attract and motivate customers to experience our store. Hueb has amazing features that engage all five senses, encouraging sales. Upon entering the store, on your right is a fascinating luminous, green glass wall panel welcoming customers and its twin at the back of the space, which helps to draw the customer through the store. Together with opulent silk carpeting and exotic Brazilian rosewood ceiling, the Hueb boutique offers a luxurious sense of sight. They listen to our customised music creating atmosphere. We encourage the sense of touch by taking pieces out of the showcase so the clients can feel and hold them before purchasing. Our scented candles around the store help create the sense of smell, which is tied to a purchaser’s memory. Providing complimentary drinks for taste turns the store into a pleasant destination.
What is the store design’s ‘wow factor’?
Our chandelier is the eye catcher. |