The company has been hinting at the launch with teaser videos on social media, ahead of its reveal at the Vicenzaoro trade show in Italy this weekend.
The new marketing campaign will promote Nomination’s signature composable links in a fresh, modern way.
Ken Abbott, managing director of Nomination distributor Timesupply, confirmed that no information or details about the campaign can be released until 9 September, other than the teasers posted on the official Nomination social media accounts and shared on Nomination Australia and New Zealand’s Instagram and Facebook channels.
However, he told Jeweller: “The new campaign and TV advertisement is a game changer.”
Intriguingly, production designer Giovanni Bianco – previously creative director of Vogue Italia – was tagged in several of Nomination’s Instagram teaser posts.
Bianco’s agency, GB65, has previously created video content for Rihanna’s Fenty brand as well as Italian fashion houses Marni and Missoni.
Watch sneak peek of campaign
Nomination's Composable