25 beautiful advent calendar inspirations for jewellers

9.2 k views | Posted November 05, 2019 | By Riza Ortiz & Arabella Roden

See examples of how smart jewellers and luxury cosmetic houses have put together their own advent calendars filled with products to boost sales this year in preparation for the Christmas gift-giving season.

While international jewellery companies like Tiffany & Co. have hit headlines with their exclusive gift offerings, retailers can follow suit, bundling stock and repackaging it into a new story that’s sure to delight customers at this important time of the year.

The calendar provides an opportunity for the customer to engage with your brand every day for weeks, while positively associating your products with the joy and excitement of the festive season while sampling the brand's most popular offerings.

Opening each window is a fun, interactive and memorable experience for your customer, and makes it likely they will return to you every holiday season.

When putting together a jewellery advent calendar for your store, see if you can include a selection of different pieces – earrings, bracelets, rings, and more – tied together with a theme.

Here are some ideas of how you can create advent calendar themes to match your customer's budget:

1. Silver Package: Take advantage of your sterling silver stock and create a more affordable advent calendar. Perfect for silver lovers or a younger gift recipient.

2. Gold Package: Yellow, white or rose gold, plated or solid, 9-, 14- or 18-carat – the choice is yours. To cater to different customers, retailers may decide to offer both an affordable and a luxury version of the gold advent calendar.

3. Diamonds Package: A luxury option that could be promoted as the ‘ultimate gift’ with diamond studded jewellery options.

4. Custom Service Package: For an extra fee, offer customers the opportunity to create a custom advent calendar for their loved one. This could also be a proposal advent calendar, with the engagement ring hidden behind Christmas day.

Feeling inspired? See examples below to see how retailers have put theirs together.