Changing consumer habits and purchasing patterns are often based on the changing economy.
In tough times, consumers don't stop spending entirely; they simply change the way they spend, and smart businesses can leverage these changing trends by evolving to meet consumers' needs.
In the case of multi-piercing trends, retailers can bundle stock and have an attractive selection of diamond or gemstone studs for customers to mix and match. Miniature chains, hoops and huggies can all be part of the vast array of jewellery you offer to your customers.
Attractive designs and affordable price points for smaller pieces can equate to multiple purchases and repeat sales.
Revisit your existing stock with new eyes
Are you inspired to start creating a multi-piercing display right now? The good news is that oftentimes you will already have the necessary stock in hand.
Reassess your offering of studs and hoops to see if you can re-merchandise them as part of a larger selection for clients to mix and match.
Create themes – for example, the colour green or a star constellation – and offer creative solutions that resonate with your customer’s personality and style. Ensure your window merchandising reflects this offering.
Pierce more holes in your earring stand to display multi-piercings and place it prominently in your window so that customers know that you specialise in offering creative designs.
Asymmetric earrings are also a big trend, so rethink the way you display your stock!
Revisit your stock with new eyes and have fun helping customers express their individual style.
Feeling inspired? See examples below to see how other jewellery brands have put together their multi-piercing offering.
Sapphire and gold
Thomas Sabo
EMERALD COCKTAIL
The Last Line
RAINBOWS IN EVERY WAY
Nieva Store
COLOURFUL HUGGIES
Sarah Stone
LET THAT GARDEN GROW
Wish and Whim Jewelery
HIDDEN STUDS AND SPARKLE
My Piercing Beautiful
PUNK PRINCESS
Mz. Monroe
MIXING TEXTURES
Stone and Strand
STUDDED AFFAIR
Nicole Mitchell
BLOSSOM AND VINES
Kismet by Milka
TO THE STARS AND MOON
Lily and Mitchell
HEAVEN IN MY EARS
The Everygirl
STARS AND LIGHTNING
Maria Tash
SEEING IT DIFFERENTLY
Adina's Jewels
THUNDERSTRUCK
Nina Segal Jewelry
STUDDED IN FLORAL
Serendipity in Seoul
GOLDEN MOON
Rue Gembon
WRITTEN IN THE STARS
Logan Hollowell
CONSTELLATIONS
Edeline.Pinshouse
GOLDEN COINAGE
Bruna Moreschi
SIMPLE FuN
Thomas Sabo
LOOPED INTO HOOPS
Maison Miru Jewelry
SPELL IT OUT
Emueroe
METAMORPHOSISED
Roseark
NON-STOP GLITTER
Coveteur
IN FAITH
Steal the Look
LOOPS FOR YOU
Femme Fatal 2.0