Unsurprisingly, US-based trade magazine JCK ranked #1 followed by National Jeweler and Instore Mag. At the time, India’s Retail Jeweller Magazine was ranked fourth followed by Jeweller.
This means that Jeweller’s readership and website traffic outstrips industry magazines in countries with much larger populations than Australia, such as the UK with its 66 million people, for example!
Jeweller faired better than the three leading UK industry magazines: Professional Jeweller, Retail Jeweller and Jewellery Focus.
Alexa, a company owned by Amazon, is a global measuring system that ranks millions of websites in order of popularity by analysing the average daily unique visitors and number of pageviews. The lower an Alexa rank, the more popular the website. Alexa’s data is dynamic and is measured on a daily basis.
Jeweller achieved a worldwide ranking of 626,295 while Jewellery World’s ranking was less positive at nearly 5 million (4,841,394) and New Zealand’s Jewellery Time website traffic was insufficient to be measured by Alexa.
Other important visitor metrics showed that Jeweller’s reader engagement and daily time spent matched or bettered some of the US titles.
On the local front, both Jewellery World and Jewellery Time recorded “no data” (insufficient website visitor numbers) for Alexa to measure bounce rate and daily time spent.
A bounce rate is the percentage of visitors who leave the website after viewing only one page, and is an important measure of reader engagement for media organisations.
Top three worldwide
In further positive news to begin the New Year, only last week in its 2020 edition of ‘Top 10 Jewelry Magazines & Publications to Follow’, Feedspot.com ranked Jeweller at No. 3, even above US publications.
A major component of the Feedspot analysis takes into account ‘domain authority’, a measurement of relevance for a specific subject area or industry. A domain authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Jeweller has the third highest domain authority of all jewellery industry magazines.
Other important metrics are also considered: Facebook fans, Twitter and Instagram followers as well as social media engagement.
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Jeweller now world’s Number One!