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Duraflex Group Australia now supplies luxury jewellery and watch box brand Wolf to the Australia market. Pictured: An image from the Wolf 'My Legacy' campaign.
Duraflex Group Australia now supplies luxury jewellery and watch box brand Wolf to the Australia market. Pictured: An image from the Wolf 'My Legacy' campaign.

Luxury watch and jewellery box brand finds new distributor

Duraflex Group Australia (DGA) has begun exclusively supplying European watch and jewellery box brand Wolf to the Australian market.

Wolf, which was founded by silversmith Philip Wolf in Germany in 1834 before expanding into Sweden and the UK, is known for its high-quality handmade jewellery cases, travel accessories, patented automatic watch winders, and safes.

Phil Edwards
Phil Edwards
"Wolf is a truly unique brand with an unrivalled product offering that’s a necessity for our market. We’re delighted to be the exclusive agent"
Phil Edwards, Duraflex Group Australia

A statement from Duraflex said, “The Wolf mark has been a symbol of decades of innovation and the pursuit of the perfect design. Every day, in beautiful Wolf cases around the world, centuries-old treasures live side-by-side with exquisite new designs.

"The five-generation family owned brand understands that extraordinary objects are representations of extraordinary moments in life.”

Phil Edwards, managing director DGA, said, “The addition of Wolf to the DGA portfolio complements our existing stable of brands perfectly. Wolf is a truly unique brand with an unrivalled product offering that’s a necessity for our market. We’re delighted to be the exclusive agent and look forward to growing this luxury brand locally.”

In addition to the watch winders – which are compatible with both vintage and new timepieces – DGA will also supply luxury watch boxes and jewellery cases, as well as smartwatch storage trays with integrated charging.

DGA also distributes Swiss watch brands Baume & Mercier, Luminox and Mondaine, and jewellery brands Ania Haie, Thomas Sabo and Bronzallure, among others.

 

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