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The new Pandora x Star Wars range includes limited-edition charms and a bracelet themed around the beloved sci-fi fantasy films.
The new Pandora x Star Wars range includes limited-edition charms and a bracelet themed around the beloved sci-fi fantasy films.

Pandora releases Star Wars collection

Pandora Jewelry has launched a limited-edition range of Star Wars-themed jewellery, designed in partnership with production company Lucasfilm.

The pieces include charms and a bracelet, and feature characters such as Darth Vader, R2D2, Princess Leia, and The Child – also known as ‘Baby Yoda’ – from The Mandalorian series, as well as light sabers and the iconic Star Wars logo.

Stephen Fairchild, chief creative officer, Pandora
Stephen Fairchild, chief creative officer, Pandora
"There’s nothing we love more than helping our fans tap into their favourite stories and worlds, so we can’t wait to see how they’ll express their passion through these artfully stylish accessories"
Stephen Fairchild, Pandora Jewelry

The range is crafted in sterling silver, oxidised sterling silver, and 18-carat gold-plated sterling silver, with enamel, crystal and cubic zirconia accents.

Stephen Fairchild, chief creative officer Pandora, said, “We’re honoured to bring Star Wars to life through jewellery. The Star Wars galaxy is one of extraordinary imagination, richly-detailed characters and creatures, and incredible adventures – a perfect fit for Pandora.

“There’s nothing we love more than helping our fans tap into their favourite stories and worlds, so we can’t wait to see how they’ll express their passion through these artfully stylish accessories,” he added.

The unisex range launched in Pandora stores and online on 1 October, with a number of high-profile Australian ‘influencers’ – including Elle Ferguson, Pia Muehlenbeck, Bambi Northwood-Blyth, Christian Wilkins and Kane Vato – promoting the range through social media.

The Star Wars range follows the successful Pandora x Harry Potter jewellery collection, which was released late last year.

It proved to be particularly popular with customers, accounting for 4.6 per cent of total sales in November and December 2019, according to the company’s annual report. The limited-edition range has since been extended with new designs.

 

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Pandora reveals re-branding details as sales fall again











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